Unknown Number Handling

Overview

Every business receives calls and messages from numbers that are not yet in the CRM. Without automation, these interactions are easily forgotten — the agent answers the call, maybe jots something down, and the lead slips away. SIMtrix eliminates this gap entirely. When an incoming call or SMS arrives from an unknown number, it is instantly matched against all contacts, leads, and deals in Bitrix24. If no match is found, SIMtrix creates a new lead automatically with the phone number, call or SMS details, and a timestamp. The responsible agent is assigned based on the SIM card mapping, so the new lead lands in the right pipeline immediately. This feature is fully configurable — you can enable it for calls only, SMS only, or both, and choose whether to create leads or just log activities.

How it works

1. 1

   An incoming call or SMS arrives from a number not found in Bitrix24.

2. 2

   SIMtrix searches contacts, leads, and deals — confirms no match exists.

3. 3

   A new lead is automatically created in Bitrix24 with the phone number and interaction details.

4. 4

   The lead is assigned to the responsible agent based on the SIM card mapping and pipeline rules.