SMS Templates and Variables
Using Variables
SIMtrix supports template variables in SMS messages. Variables are replaced with actual contact data from Bitrix24 before the message is sent. Available variables: {name} — contact full name, {first_name} — contact first name, {last_name} — contact last name, {company} — company name, {deal} — deal title, {phone} — contact phone number.
Example Template
Template: "Hi {first_name}, your order from {company} is ready for pickup. Reply YES to confirm." Result: "Hi John, your order from Acme Corp is ready for pickup. Reply YES to confirm." Variables that cannot be resolved (contact has no company, for example) are replaced with an empty string.
Saving Templates
When creating a campaign, you can save your message as a template for future use. Saved templates appear in a dropdown when composing new campaigns or individual SMS messages. This saves time for recurring messages.
Character Limits
Standard SMS supports 160 characters per segment (70 characters if using Unicode/special characters). Keep your templates concise. The variable placeholders are counted by their replacement length, not the variable name length. Preview your message to check the final length.